The week's developments on the intersection of AI and creative content | 23.04.24

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This week it’s bad press for AI as A24's "Civil War" causes controversy with its ‘unnatural’ AI posters while the first fully AI-generated film trailer’s debut isn't winning hearts either, with critics branding it more tacky than techy.

Amazon is following in Spotify’s footsteps with Maestro, an AI that tailors playlists to users’ moods from emojis. Plus Meta’s Llama 3 is the fastest image generator in town with Whatsapp integration on the cards.

We cover these stories, plus Adobe x OpenAI, NVIDIA’s chatty AI tech that could be ruining gaming for good, and how to chat to AI Salvador Dalí via Lobster phone…

— Charlie and the Research and Intelligence Team

P.S Limited availability for our CogX Transatlantic Accelerator at $795 (RRP $23,621). If you are or know a UK startup, they can apply now for over $20k worth of support to attend, exhibit, and network at the CogX Festival in LA on 7th May here.

Cinema and Industry

🎬 Has A24 ruined their reputation? Alex Garland's new film "Civil War" has sparked controversy with its promotional campaign profiling posters showing clear signs of AI manipulation such as unnatural architectural anomalies and a car with three doors. 

😬 The world's first fully AI-generated film is being trolled online, after the trailer was released last week — critics are calling it ‘tacky and horrendous’. The film features an original script and professional voice actors, with all visual elements created by AI. 

📚 Documentary producers are introducing genAI guidelines emphasising transparency, primary sources, and legal diligence to maintain historical accuracy. The guidelines are expected to be finalised by summer 2024 after incorporating industry feedback.

🎥 Henry Cavill's James Bond trailer gets 2.3M views, despite being an AI fake. The trailer shows Caville co-starring with Margot Robbie and has sparked huge fan interest for him as the next Bond. Could AI actually help actors land roles, not just take them away?

✂️ Adobe to integrate Sora into Premiere Pro, alongside Runway’s Gen-2, and Pika 1.0 so users can blend live-action footage with AI visuals within the same project. The update will also allow editors to generate B-roll and extend shots without additional filming.

Arts and Entertainment

🎶 Amazon Music has introduced Maestro, its own AI playlist generator to compete with Spotify. Currently in beta, Maestro allows US users to create playlists that reflect their mood, emotions, or activities through both spoken and written prompts — including emojis.

🦞 AI Salvador Dalí can answer all of your burning art questions through an interactive "Lobster Telephone" sculpture at The Dalí Museum in Florida. Created using GPT-4 and archival voice samples, this AI can field up to 500 daily inquiries about his artwork and life.

📸 Meta’s Llama 3 is the fastest image generator on the market, and it’s in beta for Whatsapp integration. Llama 3's capabilities include generating images that adapt in real-time as users modify text prompts, animating images and producing GIFs.

🔍 AI music platform Udio's output closely resembles copyrighted music in melodies, chords, styles, and lyrics, according to a recent investigation. Despite claims of using AI to "create transformative new music," Udio has not disclosed the sources of its training data. 

💬 Chatty AI NPCs could ruin gaming, evidenced by Nvidia’s Avatar Cloud Engine, which allows users to chat with AI game characters. During a recent game demo, an AI character unintentionally disclosed sensitive information, revealing the risks of interactive technology.

In case you missed it

ch Robot, an AI-generated short film set in a near dystopian future: 

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🚀 Limited availability for our CogX Transatlantic Accelerator at $795 (RRP $23,621). If you are or know a UK startup, they can apply now for over $20k worth of support to attend, exhibit, and network at the CogX Festival in LA on 7th May here.